Purposes of processing
On behalf of the operator of this website, the provider of the web analytics will use the information to evaluate your use of the website, to compile reports about the website activities and to provide further services to the website operator relating to the use of the website and the internet.
The legal basis for the use of web analytics is your consent as per Art. 6(1)(1)(a) of the GDPR.
Recipient/categories of recipients
The recipient of the data collected is the respective provider of web analytics.
Transfer to third countries
Personal data is transferred to the USA under the EU-US Privacy Shield based on the adequacy decision of the European Commission.
Duration of data retention
The data sent and linked with cookies, user IDs or marketing IDs is automatically deleted after 14 months. Data that has reached the end of its retention period is deleted automatically once a month.
Rights of data subjects
You can withdraw your consent at any time with effect for the future by adjusting the settings in your browser to prevent cookies from being stored; please be aware, however, that you may not be able to use the full functionality of the website in this case.
You can also prevent data generated by the cookie and relating to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser add-on. Opt-out cookies prevent your data from being recorded in future when visiting this website. In order to prevent Universal Analytics from recording data via various devices, you must opt out on all of the systems you are using.
Google Analytics/Google DoubleClick
If you have provided your consent, Google Analytics and Google DoubleClick, a web analytics service from Google LLC (‘Google’), are used on this website. Usage covers the operating mode ‘Universal Analytics’. This makes it possible to assign a pseudonymous user ID to data, sessions and interactions over several devices and thus analyse the activities of a user across different devices.
We use Google Maps for embedding maps. In doing so, we connect to servers of Google Ireland Ltd. via an API. The IP address, URL (internet address) of our website and the date/time of use are sent to Google as a minimum. The legal basis for transfer is our agreement with Google Ireland Ltd. (https://www.google.com/intl/de_US/help/terms_maps.html) as per Art. 6(1)(b) of the GDPR in conjunction with a joint controller agreement as per Art. 26 of the GDPR, which you can access here: https://privacy.google.com/intl/de/businesses/mapscontrollerterms.
In this respect, visitors using Google Maps enter into a direct user relationship with Google. Further information on this can be found in Google’s detailed data protection agreement https://www.google.com/policies/privacy.
‘Facebook pixel’ from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’) is used on our website.
Facebook pixel enables Facebook, for one thing, to designate you, as a visitor to our website, as a target group for displaying adverts ('Facebook ads’). In line with this, we use Facebook pixel to display Facebook ads placed by us to only those Facebook users that have also shown an interest in our online services or who have the specific characteristics (e.g. interest in certain subjects or products that are defined using the websites visited) that we communicate to Facebook (known as ‘custom audiences’). With the help of Facebook pixel, we also want to ensure that our Facebook ads correspond to users’ potential interests and do not irritate them. With the help of Facebook pixel, we can continue to monitor the effectiveness of Facebook adverts for statistical and market research purposes, as we can see if users have been redirected to our website after clicking on a Facebook advert (known as ‘Conversion’).
Use of social plug-ins
We use simple links to the social networks Instagram, Facebook, LinkedIn, Pinterest, Google+ and YouTube on our website. When you leave our website, under certain circumstances further data is collected if you are logged in to a linked social media service. More detailed information on the scope and purpose of the collection and use of data and on your rights in relation to this and options for protecting your privacy can be found in the data protection instructions of the relevant platforms.