In 2012, the steel industry generated revenue of more than 800 billion dollars. Approximately 8 million people worldwide work in steel production that is still frequently associated with dirt, smoke, sparks, and fire. The video reinforces how the methods of producing steel are getting more environmentally-friendly, and how steel can be recycled with no loss of quality for reuse in production. Once manufactured, steel endures throughout the entire life cycle, making it one of the most resource-efficient materials of all.
“We are […] committed to achieving a vision in which steel is recognised as a key element of a sustainable world – and hope our new video is a good way of communicating that vison and message.” (Edwin Basson, Director General, worldsteel)
worldsteel: The World Steel Association (worldsteel) is one of the largest industry associations in the world and represents approximately 170 steel producers, national and regional steel industry associations, and steel research institutes. worldsteel members represent around 85% of world steel production.